Silhouette International Schmid AG is worldwide recognized for its superior optical solutions. With the evil eye e-sense sports glasses they released the eVARiO technology that allows rapid and smooth transition from dark to bright in 0.6seconds.
To feature this limited-edition product, we opted for a cycling shoot in Italy, generally known as the place to be for road biking providing steep and exhausting climbs, long descends, great scenery and a broad variety of lightning situations.
For the web animations and product details we also shot a day in the studio.
Talent // Maxi Ebert
Agency // libermoor
Video // fancy tree films by Johannes Aitzetmüller