For the launch of the Ortovox Sequence Bike Collection we travelled deep into the Western Alps to create a visual identity for a new chapter of the brand.

The production moved across a wide range of terrain: long days on exposed alpine ridges, technical singletrails cutting through high mountain landscapes, as well as fast bikepark laps and freeride lines. The diversity of locations reflects the versatility of the collection — built for demanding ascents, dynamic descents and everything in between.

This project marks a new era for Ortovox in the bike segment. Innovative materials, refined constructions and a completely new product line required imagery that feels progressive yet grounded. The focus was on real movement, real effort and the connection between rider, product and terrain.

Visually, the series balances clarity and intensity. Clean alpine backdrops contrast with speed, dust and dynamic body positions. The landscape is not decorative — it defines the pace, the light and the character of every frame.

The result is a body of work that introduces the Sequence Bike Collection not as a studio launch, but as what it is made for: long days in the mountains, changing conditions and uncompromising riding.

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